ISLAMABAD - The Islamabad Traffic Police (ITP) is launching special campaign today (Saturday) to educate road users about traffic rules with the main focus to control lane violation and urging the road users to avoid red signal violation, using mobile phone and fastening seat belts. Addressing a press conference here on Friday, SSP (Traffic) Dr Moeen Masood said that road shows, seminars and road safety workshops would be held in the city as the part of this campaign. He said this campaign would be launched on Saturday at 11 am from Kalsoom Plaza Chowk and school children would formally inaugurate it along with education team of ITP. The SSP said that ITP was committed to ensure safe road environment in the Capital. This force has eliminated VIP culture, ensured equal implementation of law and now have become the role model for other law enforcement agencies in the country, he maintained. Flanked by Director Pakistan Environment Agency, Ministry of Environment Asad Ullah Faiz, the SSP said that 5,817 vehicles were fined for having pressure horns and a fine of Rs. 1.7 million was imposed on them during the last year. ITP in coordination with Pakistan Environment Agency and Ministry of Environment would continue crackdown against those using pressure horns and would make Islamabad 'noise pollution free city, he added. The SSP said that a special squad in coordination with the Ministry of Environment had also been constituted by the ITP, which took action against smoke emitting vehicles and those making noise pollution. The motto of ITP is to secure the lives on roads. Nobody would be spared in case of traffic rules violation and laws would be implemented in true letter and spirit without any discrimination, he remarked. The SSP said that during the year 2009, a total of 602,152 fine tickets were issued to motorists for violation of various traffic rules. He said that most of the people were issued fine tickets for not fastening the seat belts followed by those violators who violated red signals and used mobile phones during drive. Dr Moeen Masood urged the motorists to avoid violating traffic rules because careless attitude on road not only put the lives of the motorists in dangers but also of others. To a question as how to improve public transport system, SSP Dr Moeen said public cooperation with traffic policemen was vital to improve this system. He said that public should inform the helpline of traffic police (1915) in case of smoking in vehicles, non-completion of routes and misbehaviour with passengers or any other violation. Due to the effective implementation of traffic rules, the SSP said that fatal road accidents had reduced during the year 2009 as compared to year 2008. He said that a total of 96 accidents occurred in 2009 as compared to 127 in 2008. Later, hundreds of pressure horns were also bulldozed in the presence of media persons, policemen and other officials from Environment Ministry.