LAHORE - The Punjab Board of Investment and Trade (PBIT) has successfully facilitated investment plans in Punjab by the Turkish Government and the business community at a conference at Istanbul on Friday. According to an official handout, Consultant to the Chief Minster Punjab on Economic Affairs and Vice Chairman/CEO PBIT Pir Saad Ahsanuddin while talking to Turkish and Pakistani businessmen on this occasion said these mega investment plans were made possible by the initiative of over 100 Pakistani businessmen who attended the conference at their own expense from Pakistan and accompanied the entourage of the Chief Minster Punjabs official delegation to Turkey. He said that this is for the first time that such a large Pakistani delegation of CEOs and entrepreneurs representing all chambers of Punjab are in Turkey. These delegates will sign agreements and identify areas of business interests. At least 6 agreements will be signed by Pakistani businessmen with their Turkish counterparts to invest and to find avenues of trade in Punjab. Among the positives, an agreement between Kayseri Mayor and the Punjab Government was signed to launch a Kayseri-Punjab Industrial Zone in Sheikhupura as facilitated by PBIT. Turkish and Pakistani businessmen lauded and thanked PBIT for the facilitation efforts, which has resulted in investment and trade agreements of over $600 million. Coke Internationals Turkey country head announced that Coke has invested $225 million into Pakistan and will invest another $300 million. Turkey has also announced a 200MW power plant in Punjab, which will assist in plans to alleviate the energy crisis in Punjab. Pir Saad said that although this is a positive step towards the achievement of branding Punjab as an investment destination in international markets, the real progress lies in the sustained effort towards these interactions with brotherly nations such as Turkey where there is an understanding about the investment climate of emerging markets such as Punjab. Pir Saad said that PBIT officials coordinated the visa processes and other logistics for delegates supporting the Chief Minister Punjabs vision to create a stronger economic linkage between Pakistan and Turkey, in addition to the political linkage, which is based on deep historic brotherly tries. He said that PBIT has organised business-to-business meetings between Pakistani and Turkish business tycoons with the assistance of the Pakistani embassy in Turkey. These meeting will culminate in even more agreements to be signed on the final day of the Chief Minster Punjabs tour.