ISLAMABAD (APP) - Chief Executive Officer (CEO) / Chairman of Trade Development Authority of Pakistan (TDAP), Tariq Puri said on Saturday that despite challenges, exports were showing upward trend and would cross US $ 20 billion by the end of current financial year (2010-11). "We are facing challenges of power shortage but the exports are showing increase and will cross US $ 20 billion by the end of current financial year" Tariq Puri told a press conference here on Saturday. The TDAP said that his organization in collaboration with the Ministry of Commerce would explore maximum export potential of the country with main focus on Chinese markets. He added that the year 2011 had been declared a year of exports and different international markets, including China, European Union (EU) etc would be explored for Pakistani products. He said that the TDAP would develop a comprehensive plan with the involvement of ministries concerned and organizations, both in private and public sectors, for boosting the exports. In this regard, a highest level committee would be constituted. "We are also following the policy of 'trade not aid' by penetrating different international markets by making our products competitive in terms of quality and cost", he remarked. He said that Pakistan would participate in China's Canton exhibition, to be held in October this year. A variety of products will be put on display taking full advantage of the Free Trade Agreement signed between Pakistan and China. The Chinese government has already allowed us to participate in the first and third phase of the exhibition, he added. Tariq Puri said the export plan would have medium and long term goals, covering market and product diversification , value addition, development of food processing industry, holding of exhibitions and sending delegations abroad and other marketing tools for development of the trade. The TDAP, he said would be a focal organization for the implementation of the plan while other ministries and stakeholders would be involved in its preparation. The stakeholders along with the concerned ministries would be encouraged to improve production capacity, increase investment and necessary changes in the regularity environment for the export industry such as industrial policy , financial support and tariff structure, he remarked. The CEO TDAP expressed his determination for efficient utilization of free trdae agreements and other trade arrangements for the promotion of export. He said that the export year plan 2011 would be approved at the highest level, i.e., the President and the Prime Minister. He also appreciated the European Union for granting tariff concessions for Pakistani products in its markets.He said that signing of an FTA with Indonesia was in progress.