FAISALABAD – In 2013, the volume of Pakistan’s textile export orders has dropped by 60% compared to the last year’s in the world’s renowned Heimtextil Exhibition held in Germany last week, disclosed the Pakistan Textile Exporters Association.

“Pakistani textile exporters got a lukewarm response as the foreign buyers were reluctant to place export orders because of delay in materialisation of previous commitments,” said Asghar Ali, the chairman, and Muhammad Asif, the vice chairman of PTEA.

Expressing disappointment, Asghar said that Heimtextil being the biggest international trade fair for home textiles and a global benchmark for quality design textiles have great importance for the Pakistani exporters as retailers around the globe visit this fair for new fashion trends, and place their orders.

“Earlier, the Pakistani exporters had been getting about 25 million dollars export orders every year in Heimtextil but this year got only 3 million dollars order due to severe energy shortage and non-fulfilment of previous orders on time. Severe energy crisis hampered the production process creating drastic downfall in industrial output,” he said. “World’s renowned departmental stores like Wal-Mart and JC Penney also stock their inventories through the exhibition. The traditional buyers, visiting our stalls at the exhibition, refused to place orders as they feared that drastic electricity and gas shortage would hamper production and Pakistani exporters would not be able to honour their export commitments on time.”

Unfortunately, the severe energy crisis and prolonged loadshedding of gas and electricity have hampered the production process creating drastic downfall in industrial output and the exporters were not able to timely honour their export commitments, he added. Taking advantage of the situation, china, India and Bangladesh exporters captured the Pakistan’s traditional markets through deceptive propaganda. These factors are main cause behind the reduced volume of export orders, he said.

Muhammad Asif termed the situation alarming for exports and said that gas supply to the industries in Punjab has been cut off for 45 days and there was no sign of relief in the near future. Production process has been suspended and millions of workers have been left jobless, he said and added the petroleum adviser had committed a many times but no gas has so far been provided to industries.

Meantime, prolonged electricity shutdown was adding fuel to the crisis and has stopped production process completely, he said. The PTEA office-bearers urged the government to take immediate remedial measures to save the country from severe economic loss and demanded resolution to the energy crisis on emergency basis.