Coca-Cola spreading happiness at Labard

Lahore (PR): To celebrate the essence of Ramazan, Coca-Cola Pakistan organized an exclusive Iftar at LABARD (Lahore Businessmen Association for Rehabilitation of Disabled) to share the blessings of the holy month with the disadvantaged of our society. The event was attended by MNA, Pervez Malik, Coca-Cola employees, students of LABARD’s vocational center and staff. This is the sixth year that Coca-Cola has conducted a Ramazan campaign which ties in beautifully with the company’s philosophy of spreading happiness.

Distinctively decorated Coke Caravans were parked outside LABARD with a surprise element; The Coca-Cola Happiness Truck. The premise of the truck was to reinforce the charitable, festive and magical feel of Ramadan by spreading cheers of joy and glad tidings. The truck gave out gifts to all those who were present at the venue.

Rizwan U. Khan, GM, Coca-Cola Pakistan & Afghanistan, stated, “We do not just sell beverages, we sell an outlook of optimism and positivity. Coca-Cola Ramadan Campaign embraces the notion of sharing. Together with partners like LABARD, we are trying to build a better future for generations to come.”

Dalda brings home Gourmand Award

KARACHI (PR): Dalda Foods has made Pakistan proud again for the second time, by winning the Gourmand World Cookbook Award for Dalda Flavours; the English lifestyle and food magazine. Dalda Foods is the first Pakistani company which not just got nominated for Gourmand Awards but also won the accolades, first time for Dalda Cookbook Platinum Edition as the “Best Corporate Cookbook in the World” in 2013 and now for Dalda Flavours as the “Best Food Magazine in the World” in a recently held Gourmand award event in Yantai, China in June 2015. Gourmand awards are like the Oscars of publications; these awards have been taking place since 1995 with publications streaming in from different parts of the world. This year alone, more than 170 countries participated amongst which Dalda Flavours was awarded in the Food Magazine category to be the “Best Food Magazine in the World”. It comes as no surprise as Dalda Foods uses quality products manufactured with international technology and expertise, and Dalda Flavours serves as the essence of Dalda Foods’ international proficiency. This award brings pride to our nation as now the culinary world knows that Pakistan holds all the expertise of cuisines from across the globe, encapsulated in Dalda Flavours.

Master Molty Foam’s campaign

LAHORE (PR): An icon of his generation, Robin Williams, famously said: ‘No matter what people tell you, words and ideas can change the world.’

A statement that rings true of Master Molty Foam’s campaign ‘The World’s First Billbed,’ an idea that impacted and touched many people all over Pakistan. Gaining momentum through the love received on different social channels, it walked straight into the hearts of an international audience by winning the prestigious Bronze Lion at the Cannes Lions 2015 awards. These awards are simply given to ‘the best idea,’ and Billbed is an idea that trumped the world.

Master Molty Foam strongly believes that ‘All it takes is a little something to make a big difference!’ and with that spirit, they were able to be the first Pakistani brand to win at Cannes Lions 2015.

OMD Pakistan partners with Pakistan Cables

KARACHI (PR): OMD Pakistan has partnered with Pakistan Cables Limited for all their media planning and buying business. Pakistan Cables Limited is the country’s oldest, most trusted and premium cable manufacturer and is affiliated with General Cable Corporation, a Fortune 500 Company. OMD Pakistan is part of the Omnicom Media Group under the global Omnicom Network. Their strong presence in Pakistan allows for a crossover of technical skills, training and innovation from the region and beyond. Pakistan Cables Limited is an excellent addition to OMD Pakistan’s diversified client base.

Mobilink exclusively launches Haier J10

ISLAMABAD (PR): Mobilink in collaboration with Haier Mobile has exclusively launched one of Pakistan’s most affordable 3G smartphones Haier Klassic J10 for its consumers. The launch is in line with Mobilink’s strategy of introducing 3G devices in the market to enable 3G usage in a bid to reduce the digital divide. Available exclusively at all Mobilink Business Centers and franchises at a price of PKR 3500, Haier KlassicJ10 comes with two attractive offerings from Mobilink; Free PKR 800 balance and unlimited Facebook, Twitter and Whatsapp usage for four months.

Speaking at the launch, Aamer Manzoor, Head of Data, Mobilink commented, “The launch of 3G services in Pakistan has made inroads to consistently introduce the most appealing and innovative handsets, and this exclusive collaboration with Haiergreatly enhances Mobilink’s existing 3G device portfolio in the market. Haier Klassic J10 provides customers with the opportunity to experience Mobilink’s superior 3G and voice services on one of the most affordable 3G phones till date.”

Zeeshan Qureshi, CEO Haier Mobile said: “Haier Mobile’s aim is to introduce the most affordable 3G Phones for the masses in Pakistan so they are empowered to bring change in their daily lives and communities. Our Haier Klassic J10 is a similar 3G Phone, which has all the features you expect most top line 3G Phones to have.” Speaking about the partnership with Mobilink, he further added, “Our decision to partner up with Mobilink for the distribution of Haier Klassic J10 was a no brainer. Haier Mobile having a mission to inspire innovation & create accessible technology believes that Mobilink with the highest number of subscribers, super-fast 3G, affordable data packages, and a vast franchisee network is well equipped to make Haier Klassic J10 a household name.”

Tevta updating curricula

LAHORE (PR): TEVTA is giving full attention to revise its existing curricula as per international market standards and meeting requirements of the industry. The curricula of existing courses, being offered in TEVTA Institutes, are being revised/updated through special Gap Analysis study. TEVTA revised 3-years DAE Food Technology and Civil Technology courses.

Chairperson TEVTA Irfan Qaiser Shaikh was addressing a meeting of Academic Department to review the progress to revise the existing curricula here at TEVTA Secretariat which was attended by TEVTA officers Azhar Iqbal Shad, Hamid Ghani Anjum, Akhtar Abbas Bharwana, Abdul Qayyum, Sarfraz Anwar and others. Irfan Qaiser Shaikh said that new subjects such as Food Microbiology in 1st year, Food Plant Layout & Hygiene, Confectionery Technology and Food Laws & Standards in 2nd year while Hospitality Management, Food Safety & Quality assurance and Nutrition & dietetics subjects in 3rd year have been included in 3-years DAE Food Technology course.

 Similarly, new subjects such as Advanced Construction Techniques, Advanced Surveying and Entrepreneurship in 2nd year while Hydraulics & Irrigation Engineering., Transportation Engineering and Soil Mechanics & Bridge Engineering subjects in 3rd year have been incorporated in 3-years DAE Civil Technology course.

The new curricula of both technologies will be started from forthcoming academic session.