KARACHI - Zahra Sayeed designs ready to wear casuals and semi-formals. She thought of this concept about a year and half ago when she decided that there was a dire need for nicely tailored prints enhanced with laces or embellishments. Her focus is always on the cut and how it falls. Finally she prices her product in a manner where it is affordable where people can pick multiple pieces and not feels guilt, says a press release. She works from home and she has exhibitions on a regular basis throughout the year in Karachi, Islamabad and Lahore. She exhibits a wide range of materials and has had a great response.