ISLAMABAD - President Dr Arif Alvi has said the government is undertaking every possible measure to promote business friendly environment in the country.

Talking to a delegation headed by Chairman Pakistan Textile Exporters Association Khurram Mukhtar here on Wednesday, he said tough economic conditions of the country call for taking difficult decisions, but the government is committed to improve the economy.

He underlined that it is an important component of the government’s strategy to reduce trade deficit by curbing import of non-essential and luxury items.

Government is also striving to reduce the cost of doing business and has introduced sales tax zero-rating regime for five export oriented sectors including textile, leather, carpets, surgical and sports goods.

He emphasized that investment in research & development and human resource of textile sector, in which Pakistan enjoys comparative advantage, is essential for our economic revival.