LAHORE - Warm and cozy fabrics like fleece are perfect for seasons like fall and winter. And when it comes to casual wear, an emerging online brand, which is trending among the youngsters, is ‘Yes’.
The high-street fashion brand for the youth is becoming renowned for its exceptional range of products. Bringing to the table a fusion of East meets West, with a focus on detailing, their cut and uber-chic pieces will not only lift your mood, but they’ll make you feel powerful.
The entire concept behind the ‘Yes’ campaign is to give voice to each and every girl’s individual personality via clothes.
Ranging from printed and embroidered shirts, classy and edgy tops, funky t-shirts, to unstitched printed fabrics and 2 piece suits, you’ll definitely find a look that truly defines you, that is you.
In keeping with the latest trends of fashion, collections are updated on a weekly basis and are meant to serve as a one-stop destination for all the fashionistas out there.
‘Yes’ contemporizes tradition with the latest global trends and turns it into an urban lifestyle. Whether its style, daily life, social matters, or career development, everything that the brand does is to inspire and empower girls and women via forward-thinking fashion. After all, no one can deny the power of dressing!
Speaking about the brand, Guddu Shani said: “Yes will be a great addition to the apparel industry because of the brand’s social element to raise awareness amongst the younger lot to beware of, and to defy and tackle stereotypes that have become deeply embedded in our society and culture. Yes is not just a fashion brand, it’s an experience.”