We live in a world largely shaped by media. Sitting in the comfort of our homes, we are being constantly informed about happenings around the globe. It was media, which informed us about the rescue operation in Chile, Haiti earthquake and many more. The rescue operation in Chile is being celebrated around the globe because of the medias projection. The same can be said about Pakistani media also. It is being watched and keenly observed around the globe by foreigners. Pakistan faced its biggest challenge in the form of raging floods. The international response for aid started rather slowly and gained momentum after the visit by UN officials. Media is also our best tool to fight the image problem we face globally due to the radical elements in Pakistan. ZEESHAN KHAN, Islamabad, October 14.