LAHORE (PR) - The Body Shop on Thursday launched its innovative new range of skincare products in Pakistan including 'Natrulift and 'Vitamin-C. Natrulift addresses the signs of ageing, features organic pomegranate, and has been clinically proven to give firmer-feeling skin from day one of use, softening the appearance of lines and wrinkles. Now available in all Pakistan outlets, Natrulift unites plant power with the latest in skincare technology. The range harnesses potent active ingredients from every part of the pomegranate u skin, peel and seeds u for maximum skin-caring benefits. Stephane Chambran, Skincare Innovation Director at The Body Shop, says: We recognise skin has different needs as we get older. Clinical trials show the effectiveness of the range, firming from day one, and softening the appearance of wrinkles. In addition to antioxidant-rich, hydrating and revitalising extracts of pomegranate, Natrulift contains moisturising Brazil nut oil, soothing aloe vera and hydrating honey from Community Trade sources. The range comprises six products designed to be used together in a daily regime. Cleansing, toning and moisturising with Natrulift products will result in skin that is plumper, firmer, more supple and hydrated for up to 12 hours.