Like many of us, were you also caught wondering about the massive red billboards plastered at multiple places with quirky yet relatable one-liners? It wasn’t long ago when curiosity got the best of everyone and people took to social media to express their relatability with these statements. 

From thinking about “Neend Phir Poori Nahi Huwi” on your way to work, to expressing, “Seat Phir Chin Gayi” when another passenger took the bus seat that you had been eyeing on. These statements initiated conversations about some of the most annoying daily woes that commuters have to go through. All the mystery was later unravelled when these billboards took a shift by adding ‘’Koi baat Nahi, Swvl hai.”

Our mornings being pre-occupied with the thought of crowded buses, unavailability of seats and exhausting long distances are just some troubles of the past now. With Swvl, one can pre-book their seat and travel with comfort and luxury, while making up on the lost hours of precious sleep.

If you think these billboards were enough to get the word out, swvl made a striking appearance once again with something bigger yet unexpected. They utilized drones to drop notes outside of people’s houses that said Koi Baat Nahi and prompted receivers to stay tuned. This created a spark of excitement and many people including Waseem Badami took to social media to comment over it, paving way for Swvls big reveal- an extremely relatable ad. 

Swvl tugged onto heartstrings by showcasing the struggle, a common individual has to go through to build a successful life, and achieve their goals. With our hectic schedules, we all deserve a break, whether it is from the worry of a flat tire, low car fuel, or managing budget nearing the end of the month. Swvl proved how it can be a friend in need, by being a solution provider that is so easy, it makes one think, Koi Baat Nahi, on a bad day. 

This tagline also echoes how Pakistanis possess the capability to find a silver lining in any situation no matter how frustrating or exhausting it gets. They are habitual of saying ‘koi baat nahi’ and be hopeful about the future- Exactly like the message of the ad that reminds each person of their own struggles but the light at the end of the tunnel, bringing a wide smile on their faces. 

You can watch the ad here: https://bit.ly/2X5S73B

Numerous influencers and celebrities like Ali Gur Pir and Aimen Muneeb also created videos to showcase when they’ve had the thought “Koi baat nahi” and how many a times, it was related to Swvl resolving a transport issue. A tap on the Swvl app has been able to rescue many people from being late, missing an event, or has even become the means to reach loved ones. 

With rides starting from as low as Rs 30, Swvl has given affordability a new definition in this new normal. Tired of driving long hours with little to no sleep or missing family back home? Swvl comes as a breath of relief, providingtravelers with comfortable, convenient, and safe rides in the city and city to city. Now you can take a backseat and let Swvl look after you, with multiple pick-up or drop-off points spread over Pakistan. Moreover, it has managed to become the go-to service for women due to its safe and comfortable service and ‘women only rides’ when travelling across cities. 

These reasons have made the ride-share transportation app the go-to service for people across Pakistan and for all the right reasons. With their ‘Koi Baat Nahi, Swvl Hai’campaign, it’s carved its way into people’s heart by touching upon real-life issues and connecting with the common Pakistani.

Download the app now! https://swvl.app/TheNation