No doubt advertising is crucial for running private TV channels. Most people in the world are aware that an advertisement can never tell the truth about a product and most of what is aired are lies. There are many cellular phone companies providing cheap services, but there are many hidden charges and these are never displayed and the consumer is never informed, in legal language it’s called the ‘small print’. Millions of cell phone users fall prey to these shanghais of the companies, which rake in millions by deceiving the general public. With no regulatory authority or any kind of legal aid provided to the common man the deception goes on and on. The common man (mostly illiterate consumer) does not know where to go for help. There has to be some kind of check on these companies or this will get out of hand.

ENGR.ARSALAN THAHIM,

Shikarpur, April 14.