LAHORE - The Punjab Food Authority (PFA) has launched a crackdown on big food chains involved in selling adulterated food, besides educating public on the standards of food hygiene.

The recent holistic campaign in the provincial metropolis by the PFA has utterly laid bare the quality of food of big brands as a consumer visits big hotels, restaurants and an eateries for its name and leaves the maintenance of food hygiene to the eateries.

So far the Food Authority has conducted over 6,000 raids and issued improvement notices to about 3,000 food factories and eateries which have made the businesses follow the food health standards to a great extent and created public awareness.

Ayesha Mumtaz, PFA Director, while talking to APP on Sunday, said the campaign against adulterated and unhygienic food was meant at public awareness and welfare in which the Punjab government had successful to a great extent.

To a query, she said today country’s print and electronic media had been mobilised due to the initiative of the PFA and the Punjab government of Chief Minister Shahbaz Sharif.

Ms Ayesha said the authority had been working to protect the rights of consumers and to ensure that they were provided good and healthy food.

She said, as part of the PFA’s awareness campaign, the roadside food vendors were being provided guidelines to ensure safe food to the consumers.

To another question, she said, the enactment of Punjab Food Authority Amendment Ordinance 2015 would empower the PFA to set up special courts and make adulteration a cognizable offence.

Although the Punjab Food Authority (PFA) has been in existence since 2011 yet its presence was never felt as vigorously as today with Ayesha Mumtaz at the helm of affairs as Director Operations.

Like her name, Mumtaz has won popularity and fame in public service as she has delivered what she was tasked to perform as public servant by the government of the Punjab of Chief Minister Muhammad Shahbaz Sharif.