LAHORE-Pakistan’s biggest fashion force, Hassan SheheryarYasin, opened his Karachi flagship retail store at the Dolmen Mall in Clifton. The HSY flagship stocks three distinct lines, the HSY Limited line which retails starting at PKR 7,000 featuring cotton and silk tunics for working women, a ready-to-wear line of light formals starting from PKR 25,000 and luxury-wear priced above PKR 50,000. The store opened with the HSY BeYourself collection which is being sold as separates and the critically acclaimed Kashf collection.

Hasan ShehryarYasin was accompanied by Bilal Ashraf, HSY’s celebrity brand ambassador, Mehreen Syed and Waleed Khalid as the official faces of HSY along with industry stalwarts, fashion designers, models, Film and TV personalities and media personalities alike, including: Anoushey Ashraf, Areeba Habib Ahmad, Asad Tareen, AsadUlHaq, Beenish Pervez, Bunto Kazmi, Fauzia Aman, Fayezah Ansari, Fia Khan, Gohar Rasheed, Hasnain Lehri, Hassan Rzvi, Hira Tareen, Huma Adnan of FNKASIA, Huma Amir Shah, Humayun Alamgir, Humayun Saeed, Javed Sheikh, JerjeesSeja of ARY, Junaid Murtaza, Shahzain Hafeez and AaleMowjee of L’Oréal Paris, Kiran Aman, Maheen Khan, MeherBano Qureshi, Mira Sethi, Mohsin Ali, NaumanArfeen, Nina Kashif of Urdu One, Nubain Ali, Obaid Sheikh, Saad Ali, Sadaf Malaterre, Safinaz Muneer, Sana Bucha, Saqib Malik, Sarah Najmi Bilgrami of YOCA, Shamaeel Ansari, Shamoon Sultan, Sharmeen Obaid-Chinoy, Shehla Chatoor, Shehrnaz Husain, Sultana Siddiqui of HUM TV, Syed Tipu Yorguc, Tabesh Khoja, Tapu Javeri, Tooba Siddiqui, UmairTabani, Umar Sayeed, Wardha Saleem, Yousaf Bashir Qureishi, Zahir Rahimtoola and members of the esteemed press. The new store was furnished with interior pieces crafted by the artisans at YOCA. The event was managed by J&S with Public Relations by Lotus.