KARACHI (PR) - Barclays Bank PLC has signed an agreement with Microsoft whereby Microsoft will provide Barclays Bank with 'Dynamics CRM' a fully integrated, adaptable business management solution. Barclays Bank chose one of the fastest growing products by Microsoft that are widely penetrating the banking industry in Pakistan. To formalize the agreement, a signing ceremony was held at the Barclays Bank PLC Headoffice at Dawood Center, Karachi. This agreement with Microsoft will enable Barclays Bank to provide superior services to a wider customer base.   Barclays Bank Pakistan chose Microsoft's CRM solution as it is an affordable technology solution that helps automate and streamline the three basic steps of customer management: Identifying, attracting, and retaining the customer. It provides a 360 degree view of the customer with access to members across an organization with up-to-date information of the customer. Speaking at the occasion, Mohsin Nathani, Managing Director and Country Head, Barclays Pakistan said, "We, at Barclays, are committed to creating value both for internal as well as external stakeholders. This commitment, along with our inherent business values aim to provide efficient and innovative banking solutions throughout the Barclays branch and sales centre network across Pakistan. It also lays the foundation for our partnership with the leader in information technology, Microsoft, whose communication facilities we will be relying on to serve our customers and clients with superior banking service and in meeting their evolving needs." Sherif Seddik, Regional Director, Microsoft North Africa, East Mediterranean and Pakistan said, "Microsoft is keeping a very strong focus in Pakistan and have made significant investments. We are extremely excited to work with Barclays Bank in the implementation of Dynamics and would like to thank Barclays for trusting us." Kamal Ahmed, Country Manager, Microsoft Pakistan reiterated Microsoft's strong commitment to the country and also thanked Barclays for selecting Microsoft for their strategic initiatives."