MEDELLIN (PR): Pakistan should adopt an aggressive strategy to promote its tourism potential among the world. This was said by Taleb Rifai, Secretary General United Nations World Tourism Organization (UNWTO) in a meeting with Ch Kabir Ahmad Khan, Managing Director PTDC.

The Secretary General recommended that PTDC must become a full member to obtain maximum benefits from UNWTO.

Ch Kabir Khan gave a detailed presentation on tourism potential of Pakistan to the Secretary General and other high officials in meeting of South Asian Commission. The participants appreciated the efforts of PTDC and stressed upon the need that Pakistan must properly project its true potential to the world. MD PTDC also presented souvenir to the Secretary General. This participation has become possible only due to initiative taken by the Federal Minister for Information, Broadcasting & National Heritage of Pakistan Senator Pervaiz Rashid and by the approval of Prime Minister Mian Muhammad Nawaz Sharif.

It may be mentioned that Colombia is hosting the UNWTO General Assembly for the second time. First UNWTO General Assembly in Colombia was held in 2007 in Cartagena de Indias. This year event is expected to gather over 800 delegates from UNWTO Member States belong from public as well as private sector.

The purpose of the session is also meant for recalling the special Joint Statement between ICAO and UNWTO, signed on 18 March 2013, which acknowledged the intention of both UN Agencies to work toward issues of common priority, particularly visa facilitation, taxation, the modernization of air transport regulation and the development of convergent rules on the protection of passengers, tourists and tourism service providers.

Other special events during the General Assembly include topics such as tourism as a tool for peace and social inclusion, financing for development, talent management, gastronomic tourism and shopping tourism.

Held every two years, the General Assembly is UNWTO’s main statutory meeting and the most important international gathering of senior tourism officials and high-level representatives of the private sector.