Islamabad-Eid week is always considered to be the most celebrated time of the year for a Blockbuster films release in the country amid house full expectations.

The healthy trend on this Eid is that the audience have endorsed Pakistani Urdu films. The Urdu films Actor-in-law, Zindagi Kitni Haseen Hai and Janaan, are running full house during the Eid holidays in whatever space and time is allotted to them.

Movie-goers can choose between Urdu movies Janaan, Zindagi Kitni Haseen Hai and Actor-in-law, Punjabi flick Lal Badsha and three Pashto project Titled Badmashi Ba Mane, Ghulaam and Badmashi Na Manum. A student Aleezay Inaam said: “I watched Actor-in-law with my friends and it was really entertaining, The film has all the elements of a social comedy. Coming to cinemas on Eid has always a special charm.” This time demand of Pakistani producers and directors is fulfilled that only Pakistani movies should be released on Eid-ul-Azha. A youngster Ali Manaan said: “I always prefer to watch Pakistani movies. On this Eid, there is a good choice of Pakistani movies. I am planning to watch Janaan on weekend.” In traditional single screen cinemas, tickets are issued manually so it was nearly impossible to estimate total business generated form a film in such cinema.

However, with the arrival of multiplexes which maintain the records of tickets sold, now a near estimate of the film total business is easily established.