KARACHI - United Bank Limited (UBL) and EFU Life Assurance Ltd have launched a range of insurance products under the brand name UBL BetterLife. These co-branded insurance products, the result of a strategic alliance between the UBL and EFU Life, will be available to customers from selected branches of the UBL. The products will meet an emerging need for financial security as well as the desire for a better future for the families of the insured. The four product variants being offered under the BetterLife brand carry the sub-title of Education Plan, Marriage Plan, Savings Plan and Retirement Plan. These are designed to support families by contributing to the cost of children's education, marriage of children who come of age, supplementing the income of working people and helping them improve their quality of life, as well as providing the much needed financial security to people after retirement. Selling insurance products through banking channels is a recognized international practice now. UBL & EFU Life 'bancassurance' products will be offered in a phased manner through the UBL branch network across Pakistan. This strategy represents a key component of UBL's corporate vision of progressively transforming its branches into veritable financial services distribution centres. More innovative products will also be offered to UBL customers from branches with the passage of time.