FAISALABAD - Global warming across the world is not only playing havoc with the lives of people but also damaging agriculture badly as rise in the global temperature means loss of 7 percent in wheat yield and 10 percent in rice yield. It is the need of hour to aware the masses about the disaster in order to cope with this menace with the help of kicking off awareness campaign on war-footing. It was revealed at third day of week-long international workshop on strengthening extension skills of young professionals in Pakistan and Afghanistan arranged by US Department of Agriculture in collaboration with Endowment Fund, Secretariat University of Agriculture Faisalabad. In the workshop, scientists and extension workers from Afghanistan and United States are participating. The workshop is aimed at building capacity of the extension workers of both neighbouring counties in which instructors from United States are delivering the lectures. A vision of cooperation between three countries is to help rural masses for attaining the goal of sustainable development. Terry Steinhart, an expert from Iowa State University, stressed the need to strengthen extension workers network to sensitize the people in Pakistan and Afghanistan to face various challenges with the adaptation of scientific methods that will help bring prosperity in their lives. Terry maintained the objectives of workshop are to strengthen technical skills in priority areas within a context for extension training, to provide an extension framework for subsequent implementation and highlight the need for information source extension linkage in the both countries so keeping in view, tangible steps are being taken. He called for solving the problems of the farmers as they could produce enough food to support their families as well as their country. US Scientist Louise Ferguson, Extension Specialist, Plant Sciences Department, University of California Cooperative Extension, urged the extension workers to study in details about the problems, socio- economic status of the target audience to disseminate their information in persuasive manner. Talking about collaborative mechanism in technology transfer to the stakeholders, she said that 50 to 60 of total research outcomes transferred to the extension organizations and 10 to 30 percent of professional competence occurred resultantly. Talking about elements of a successful and rewarding local extension programmes, she said that a successful programme includes academic / university connection, outreach and applied research, adequate funding & support, local connection teamwork & collaboration, professional growth, personal rewards advancement professional, competence and farm visits. Informing the participants about the importance of text and context of the message, Trish Steinhilber from the University of Maryland said that an effective message only works if it is easy to understand to the target audience keeping in view their religion, culture, economic status and other things helping them to adopt the innovative idea. Kevin Murphy from Washington State University said that awareness is the main force that helps an individual, nation and country head towards the road of the progress. Kevin said in the age of information technology and scientific revolution, it is prerequisite to get state-of-the-art knowledge to flourish in every field to compete the world in harmonized manner to eliminate poverty from all around the globe. He said that the extension workers play a vital role in this regard who go door-to-door to create awareness among the masses. He said that trilateral relation in the field of extension would bring tangible results. It is worth mentioning in this 5-day international workshop, the scientists from top five universities of United States of America are transferring the knowledge and innovative techniques to revamp the extension system in agriculture sector of Pakistan and Afghanistan.