LAHORE - A large number of Small and Medium Enterprises (SMEs) in Europe are ready to make investment in Pakistan provided business community here focuses on new and innovative marketing strategy. In statement issued on Tuesday on his return from 14-day Europe visit, the LCCI Senior Vice President Tahir Javaid Malik said that Large Scale Manufacturing Sector world over in particular and in Europe general was in recession but the SMEs over there were flourishing in real terms. He said the middle class industry in Europe was growing only because it has no link with banking channels but running their units with their own resources and this was the single biggest reason of their growth. "The Europeans are seeing opportunities in the developing countries particularly in Pakistan therefore they wanted to initiate joint ventures with their Pakistani counterparts." The LCCI Senior Vice President said that he had a number of business meetings during his 14-day visit to Europe and almost all the entrepreneurs have shown their willingness to visit Pakistan which is happy sign for the economy of the country. "Auto parts makers in Europe are on the top of the list as they wanted to tap potential available in Pakistan." Thair Javid Malik said that Pakistani businesses could go global once they adopt right marketing methodology as Pakistani goods were seen losing their due place in the world market only because of having little knowledge about marketing strategies being put in place by other countries. The LCCI Senior Vice President, meanwhile, said that the government decision to reinstate Chief Justice Iftikhar Mohammad Chaudhry had sent a very positive signal abroad, particularly to the potential foreign investors. The government decision would not only strengthen economic indicators but it would go a long way in improving Pakistan's perception, he added. The decision has put an end to uncertainty that was denting all the economic policies. It has enabled all the political forces and the government to focus on other issues in the larger interests on the country, the LCCI SVP concluded.