Yasir Mehmood, Muhammad Bahzad Anjum and Mukhtar Ahmad Fruits and vegetables are the most important part of a human beings diet. An increase in health awareness and high population growth rate has changed the dietary patterns of people and generated a year round high demand for fruits and vegetables in the country. Scientists are of the view that fruits and vegetables in the daily diet have been strongly associated with reduced risk for some forms of cancer, heart disease, stroke and other chronic diseases. In Pakistan, lack of cold storage facilities, infrastructure and processing industry has deprived our farmers from their expected share in profit margins. In this regard, the farming community has not yet been able to encash the opportunity and is still following the traditional methods of cultivation, which results in capricious supply of fruit and vegetables. Therefore, not only in Pakistan, but also across the globe, the off-season cultivation method is the finest option that can overcome the problem by increasing the farmers income and decreasing the demand deficit. The concept of plastic culture has recently been introduced in modern agriculture and Western advisors are urging to espouse this technology sagaciously. The structure consists of greenhouses-hut-like structures swathed in plastic for growing fruits and vegetables, like tomatoes, lettuce, peppers, carrots, capsicum, and strawberries, with an idea to cover the crops and trap the heat of the sun, extending the growing season and increasing the production in off season. In farm tunnel, farmers can get more plantations on per acre or kanal basis, by using hybrid seeds, pesticides, balanced fertilisers and irrigation as result plants get a constant flow of nutrients, and thus producing quality and quantity produce. In practices, plants are usually grown on the upper side of black plastic, which assist in eliminating the soil borne diseases. Most vegetables, like tomatoes, cucumbers and peppers, are trained to climb up on a string or spindle, which is attached to the overhead wires. This method can not only extend the growing season, but also improve the health, growth rate and nutritious values of the crops. Agricultural economists are of the view that by adopting this method, the farmers can get three to five times more production. In addition, this method is also suitable for small farmers having land less than five acres by getting maximum production from small areas more smartly. In Pakistan, in general, and Sindh, in particular, acute shortage of irrigation water hinders the farmers ability to bring more land under cultivation and/or get the maximum output from their land under cultivation. Drip irrigation in tunnels can be used to overcome this problem. In the Potohar region of Punjab, more than 50 percent of the farmers are small farmers, who are operating less than five acres of land. This area is also suffering from the shortage of irrigation water, as well as lengthy winter season. So, this situation usually results in the shortage of vegetables in the region, while the consumers have to pay higher prices for the summer vegetables. Further, this method can provide a year-round employment to skilled employees who might otherwise be jobless at the end of the traditional growing season. The Government of Punjab is sincerely working on the Fruit and Vegetables Development Project (FDVP). The first phase of this project has been completed successfully, while the second phase is under process. This project is installing model tunnels in the target districts of Punjab province and also educating the farmers about the cultivation of different off-season vegetables, for example cucumber, tomato, green chillies and capsicum, through Farmers Field Schools that have been setup where the tunnels are installed on an area of 12 marlas. Besides this, different NGOs and institutes, like Agribusiness Support Fund, UNICEF, Farz Foundation, Rural Community Development Society (RCDS), Faisalabad University of Agriculture, are working for the promotion of tunnel farming. Although this production technique has some disadvantages, like no break in the yearly work schedule, higher production costs, and plastic disposal, yet, keeping in view its upcoming economic benefit, the introduction and use of tunnel technology in agriculture is highly recommended. In addition, the government should provide the tunnels structures on subsidised rates. The writers are freelancer columnists. Email: yasirmehmood2@hotmail.com