The Pakistan Fashion Design Council announced the dates for their ninth consecutive season of PFDC Sunsilk Fashion Week scheduled to take place in Lahore from 10 - 13 March 2016. Indeed the 9th PFDC Sunsilk Fashion Week marks the fourteenth fashion week initiated by the Pakistan Fashion Design Council and is a direct manifestation of the Council’s commitment to sustainability and discipline within the business of fashion and the facilitation of Pakistan’s retail industry. The PFDC endeavours to define and present luxury/pret, high street and lawn/voile trends for 2016, focusing specifically on fashion for the regions’ long hot summer months. The success of PFDC Sunsilk Fashion Week continues to prompt textile sector, high-street and fashion associates to grow in their engagement of the platform to launch new collections and campaigns.

To this end, continuing with the structured approach to fashion showcases, the PFDC team builds on their commitment to 3 distinct platforms within PSFW with separate and dedicated showcases by Luxury/Prêt designers, High-Street brands and Textile houses.

Indeed #PSFW16 will feature some of the season’s most anticipated designer brands and high-street labels and will also serve as a launching platform for some of the S/S’16 season’s designer lawn collections.