LAHORE - It’s only a year after its launch in Lahore, and Shubinak; a sustainable apparel and lifestyle brand originating from Chitral has steadily continued the backward journey from paradise on earth towards the rest of the world. After highly encouraging response from Lahore, Chitral, Peshawar and online reach to national and international niche of community Shubinak has taken its first step towards international retailing by opening its first international outlet in Edmonton, AB, Canada. “We always envisioned Shubinak as a global brand and put all our efforts keeping in mind global competition and benchmarks. Pakistan happened to be our head quarter and one of the many potential markets with its own variables. In order to execute our vision of globalization, along with expanding within Pakistan steadily, we started selling internationally through our e-commerce enabled website followed by our first outlet in Canada on 10th of Aug 2012,” said Moiz Farooq CEO Shubinak, Looptex.He further added, “We chose Canada to start off due to several reasons; Canadian weather is ideally suited for our “fabric of life” named SHU.”              –PR