The Pakistan Fashion Design Council [PFDC] in collaboration with L’Oréal Paris, the world’s leading beauty brand, presented the fifth PFDC L’Oréal Paris Week 2015. Fahad Hussayn presented a bridal collection titled “Matam - Novelty Couture”. Matam; the mourning & the intensity related to the notion itself portrayed into a dramatic riot of color and craftsmanship from the imaginarium of Fahad Hussayn Couture. The collection itself revolved around the anarchy at weddings and how they have evolved into a national sport. The visualization and design inspiration was derived from Chiniot from its world renowned craft for wooden carvings, murals & architecture to its meticulously woven history with Iran and its influences on the evolution of this craft.