Lahore: The pioneering Pakistan Fashion Design Council [PFDC] and L’Oréal Paris, the world’s leading beauty brand, presented Day-2 of the fifth consecutive PFDC L’Oréal Paris Bridal Week 2015 – a platform that endeavors to define and present contemporary and traditional Pakistani Bridal fashion, while fusing hair and makeup trends to create looks for the upcoming bridal season of 2015-2016.

The second day of #PLBW2015 opened with bridal showcases by Sana Safinaz , followed by Fahad Hussayn , Nickie Nina , Misha Lakhani , PFDC Introduces New Bridal Designers featuring SUFFUSE by Sana Yasir and MAHGUL and The House of Kamiar Rokni as summarized below. Make-up and hair styling for Day-2 of PFDC L’Oréal Paris Bridal Week 2015 was done by the creative team at Nabila’s with male models styled by NGENTS.

This year, the PFDC L’Oréal Paris team also aims to redefine both bridal hair and make-up, whilst the styling and makeup teams presented their trends for the season using L’Oréal Makeup Designer Paris and Excellence Crème products.

In addition to this, L’Oréal Paris exclusively previewed their latest innovation in digital beauty and augmented reality: Makeup Genius. The global smartphone application, Makeup Genius, acts as a virtual mirror allowing users to test products and recreate looks using their smartphones or tablets. The application provides a customized, premium and unprecedented beauty ‘e-routine’ for all women. L’Oréal Paris also published their signature newsletters showcasing looks created by the PLBW make-up teams using L’Oréal Makeup Designer Paris products.

In terms of further patrons and sponsors, the success of PFDC L’Oréal Paris Bridal Week continues to prompt private sector associates to grow in their engagement of the platform to launch new products, marketing campaigns and promotional activities sharing a common vision with the PFDC to develop and promote Pakistan’s fashion industry. In this same spirit, this year the PFDC welcomed global giant Samsung Electronics Co., Ltd. as official sponsors of #PLBW2015 as black carpet hosts and official digital partners who introduced the much anticipated Samsung Galaxy S6 edge+ and Galaxy Note5 at the event.  The PFDC further welcomed premium interiors brand Marina Homes to PFDC L’Oréal Paris Bridal Week where they introduced a new line of exotic fashion furniture through an exclusive lounge at #PLBW2015 along with luxury jewellery brand Amrapali Jaipur as an Associate Sponsor, Shoe Planet as the official Footwear Sponsors and Coca-Cola as the official beverage partners.

In continuation of their support for the platform Bank Alfalah as the Official Banking Partners and patrons of the rising talent showcase, Bank Alfalah along with Samsung, Marina Homes, Amrapali and Shoe Planet also hosted custom-designed VIP lounges at the event.

PFDC L’Oréal Paris Bridal Week [#PLBW2015] is produced by the in-house PFDC production team with HSY as the event director and show choreographer, Nabila/NGENTs as official hair and makeup stylists, front stage management by Maheen Kardar Ali, backstage management by Product 021, Sara Shahid of Sublime by Sara as the official spokesperson for the PFDC, logistics and operations by Eleventh Experience, digital support by Pakka Papita, photography by Faisal Farooqui and the team at Dragonfly, Urdu1 as the Official Media Partners, CityFM89 as the Official Radio Partners, Vision East as the official Live Stream Service Provider, PIFD Students for backstage and front-stage support with all media management by Lotus Client Management & Public Relations.

Bridal Showcase: Sana Safinaz

Day-2 of PFDC L’Oréal Paris Bridal Week 2015 was opened by the designer duo Sana Safinaz who showcased a collection of bridal ensembles titled “France Lesage”. The inspiration behind France Lesage was drawn from the journey of discovery with surface treatments and embellishments that have been used on this collection. The silhouettes and cuts were inspired by the classic elegance of a bygone era, twisted to meet the modernity of the ever evolving Pakistani woman. The focus was on the overall silhouette that has been updated and kept on trend with the addition of peplum cuts and long jackets. A lot of attention was given on fine couture tailoring because this kind of an innovative design philosophy combined with an understated and timeless elegance, a Sana Safinaz bride is truly distinctive.

Bridal Showcase: Fahad Hussayn

Following Sana Safinaz , Fahad Hussayn presented a bridal collection titled “Matam - Novelty Couture”. The collection featured exclusive novelty couture wedding creations for both men & women. The showcase featured an exclusive custom track built in association with singer Ali Sethi & the music has been produced by Saad Sultan. Matam; the mourning & the intensity related to the notion itself portrayed into a dramatic riot of color and craftsmanship from the imaginarium of Fahad Hussayn Couture. The collection itself revolved around the anarchy at weddings and how they have evolved into a national sport. The visualization and design inspiration was derived from Chiniot from its world renowned craft for wooden carvings, murals & architecture to its meticulously woven history with Iran and its influences on the evolution of this craft. The collection featured signature silk thread embroideries, interlaced with delicate handiwork of exquisite craftsmen on custom delicate nets organza, tissue, chiffon and a unique knitted metal thread fabric that was specially prepped for this collection alongside their signature Print Museum creations. The cut was classic and minimal with a variety of lengths & layers that can be paired into personified decadent bridal looks for women and bespoke men's wedding wear.

Bridal Showcase: Nickie Nina

The next designer label to follow was Nickie Nina which showcased a bridal collection titled “Neh Shikar”. The collection drew inspiration from nature and preservation of wild life and encourages the idea of a nature-loving environment. This collection took a strong stance against the hunting of animals, and encapsulating Nature and wild life — which have always been an integral part of the fashion industry. ‘Neh Shikar’ took nature as a piece of art, something that shouldn’t be harmed or disturbed but appreciated in its living existence. It also took inspiration from the traditions of our culture, making use of classic cuts from the Rajput era but with a modern spin. ‘Neh Shikar’ incorporated the signature style of Nickie Nina , the versatility of which weaves into the workmanship. A vast range of techniques, fabrics and colours were all aligned in form of a dialogue. Silk, jamawar, organza and velvets were joined with thread and zardozi to depict picturesque scenery from the natural habitats.  Nickie Nina has used traditional techniques such as zanjeera work, balochi taankas and resham work, fused with modern techniques like crystal work. This amalgamation of traditional with the modern was also seen in the colour palette, where conventional reds and maroons along with a range of modern pastels had been used. TV personality Mira Sethi participated in the designer’s showcase as a showstopper.

Bridal Showcase: Misha Lakhani

For PFDC L’Oréal Paris Bridal Week, Misha Lakhani introduced the “Wanderlust” collection, which will also be available to view and order at her Lahore flagship store. Inspired by travel mementos, art deco design, Ottoman and old Indian craft and heritage, the collection featured old-world charm, an eclectic fusion of textiles and vintage craftsmanship. The Misha Lakhani bride is best characterized as the bohemian heiress who challenges convention yet loves all things traditional. Wanderlust is based in the shades of sea green, placid blue, sage, peridot yellow, pink lemonade and rani pink with hints of gold, turquoise and plum whereas the fabrics range from georgette, tulle, velvet and chiffon to brocade, muslin, kathan and mehsuri. With embellishment and detailing techniques including zardosi, ari, applique, vasli, beaten work, pearls, marori and kacha resham, key trends highlighted for this season at Misha Lakhani were unexpected combinations and the understated statement: fitted high-waisted pants inside billowy angarkhas, kurti-lenghas, voluminous chiffon lenghas, oversized kurtis with skinnies and romantic dupattas.

Bridal Showcase: PFDC Introduces: New Bridal Designers

PFDC inaugurated a new segment this Bridal Week: PFDC Introduces: New Bridal Designers. An independent and organic extension of the rising talent showcase. As the name suggests, the new bridal designer platform showcases the work of those designers selected, edited and groomed by the PFDC, who have been in active retail and business in bridal design for up to 2 years. This segment featured: Suffuse by Sana Yasir and MAHGUL – both brands showcased capsule bridal collections for this segment.

Suffuse by Sana Yasir’s bridal collection for PFDC L'Oréal Paris Bridal Week 2015 was titled “Falaknuma”- after the exquisite Falaknuma Palace in Hyderabad, India. The collection depicts the personification of a woman with noble lineage and heritage going back to the royal sub-continent who is very fond of her family heirlooms and stories from glorious days of the past and is raised and bred in the modern world so her style is amalgamation of the classic details with modern with modern edge of cuts and styling. The references and motifs were inspired from the “Taj Falaknuma Palace” and featured exquisite Italian baroque and sub-continental architecture and interior. The fineries, carvings and interiors details of the palace gave immense references and inspiration to be translated into apparel details and embellishments.

MAGHUL presented an A/W’15 bridal collection titled “Vivante”. In terms of the collection inspiration, Vivante visits Mahgul Rashid’s fine artist aesthetic whereby the collections’ embellishments and patterns were inspired heavily by aerial views of architecture and stark elevation drawings - merging these motifs with more organic studies of still life such as floral vases and fruits to create a contrast and juxtaposition in the visual story and narrative being told on the garment. The cuts were structured and complemented by elements of deconstructivism to create volume and angles to the overall silhouette. MAHGUL’s accessories focused on minaudière made with filigree patterns in brass and other metals. Some elements of artistic hand painting were also seen in this bridal collection.

Trends highlighted included sculptural 3D embellishments, the presentation of the utilitarian cargo pant and the oversized armhole, typically characterized as casual wear, now reinterpreted as wedding wear, origami accessory influences and the designers’ revamping of the way in which a dupatta can be worn and draped. Indian jewelers Vasundhara in Pakistan collaborated with MAGHUL for the jewelry for this showcase.


Bridal Showcase: The House of Kamiar Rokni

The finale of Day-2 was presented by the Design Trio Kamiar Rokni, Rehan Bashir and Tia Noon of The House of Kamiar Rokni who presented their “Alchemy” collection for this #PLBW2015. Alchemy drew from traditional, regional and global embellishments and silhouettes bringing them together to form a bridal signature from The House of Kamiar Rokni. The collection featured cuts that varied in length, volume and diversity, in fabrics created from regionally indigenous textiles including a selection of hand-woven silks, organzas, jamavars, chiffons and nets, each of which had been selected to complement otherwise bold forms. Alchemy presented short shirts, peshwas’ and jackets to ball gown skirts and farshi ghararas, moving into cropped, skinny, cutwork and flared pants. Based in a myriad of colours, Alchemy celebrated the belief that there should be no one bridal ‘look’ per say and instead advocates a diversity of silhouettes, all of which come together to reinvent the classic bride and her trousseau for the modern era. Complementing the collection was a range of exquisite jewellery pieces created by Rehana and Shakil Saigol and their heritage brand Private Collection.

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