Lahore  - Latitude Corporate Relationship Solutions, one of Pakistan’s leading public relations and communications consultancies, has announced that it is now part of the global Grayling network.

Latitude CRS has enjoyed a strategic partnership with Grayling for the past few years, following a strategic understanding with Grayling’s Middle Eastern office. This arrangement has now been formalised, making Latitude Grayling’s official affiliate in Pakistan. The affiliation not only provides Latitude with increased international reach, it also allows Latitude to leverage Grayling’s numerous global resources and specific sectoral expertise.

Cooperating internationally, Latitude and Grayling will work together on international campaigns, projects, exchange information, share knowledge and skills, and create new business opportunities for both agencies. The affiliation provides Latitude and its clients a gateway to global markets and other public relations opportunities, while allowing Grayling to delve into the Pakistan market.

Established in 2010, Latitude has fast emerged as a major player within Pakistan’s public relations and marketing sector. Latitude has established a firm reputation as a leading provider of public relations and marketing consultancy, working with a wide range of clientele. Grayling brings its specialist expertise in sustainability and environmental issues combined with core strengths in communications, PR and social media.

Latitude CEO Mr Omar Jamil said: “We are proud to be associated with one of the world’s leading communications networks! We’re confident that this affiliation will not only enable us to better service our existing clientele, but that it will also open up new avenues of business and opportunities for exciting synergies with interesting local and international brands.”

Paul Taaffe, chair of Grayling, said: “Pakistan is an increasingly important market for many of our global clients and it is important for us to have a partner that we can trust. Omar’s international experience and the can-do approach of his team give us great confidence in having Latitude CRS as part of the Grayling network.”