LONDON: British tennis player Andy Murray has ventured into crowdfunding. The world No.2 has made three investments of an undisclosed sum on London-based crowdfunding platform Seedrs, as the sector that allows large numbers of people to invest small amounts of capital to finance a business venture continues to move into the mainstream.

Murray has invested in healthy eating chain Tossed, which has already raised more than its 750,000 pound ($1.17 million)target. He is also investing in 3D virtual reality shop builder Trilennium, which is backed by online fashion retailer ASOS, and in e-commerce investor Fuel Ventures, Seedrs said on Wednesday.

"The three businesses I've chosen to kick off my crowdfunding investment portfolio are all in areas of industry I find interesting. Healthy eating is something I have to be passionate about as a sportsman, so Tossed was immediately one to consider, and the other two businesses are really pushing the boundaries of technology," Murray said in a statement.

"I'm hoping that I can learn something from how they are edging ahead of the competition and take that vision onto the court with me."