PTV chalks out strategy to resolve financial crisis

KARACHI - Managing Director PTV, Arshad Khan, has said he would leave no stone unturned to overcome crisis in the organisation and exclusive arrangements would be made in this regard. "Increase in advertisement revenue, recovery process and up-gradation of financial management will be the focused areas. Marketing in foreign countries including America, Britain and others will be given top priority", he said during a recent meeting with PTV officials in Karachi. He said PTV has cleared the due amount of Rs 440 million to the banks within a period of just two months, adding Pakistan Television would not allow any private production to go on air through its network. However, advertisement revenue will be doubled to parallel the requirements. The Managing Director said that 273 PTV employees have been given permanent status. He said that when he took the charge as Managing Director PTV the greatest challenge was severe financial crisis. A bank loan of Rs 440 million was due to be paid and advertising revenue was decreasing day by day. However, now all due amount has been paid and expenditures reduces besides improvement in the recovery system. Minister for Information and Broadcasting Sherry Rehman and secretary Ishfaq Gondal also encouraged the centre for a successful ride. The department has recovered Rs 230 million in a short period of time. Increase in the sales in Karachi is a proof of organisation's success, he added. The Managing Director further said that in the coming six months all of the losses would be recovered. He added they have a strong feeling to recover the loss without government's aid. PTV regional channels and sports channels are yet to be finalised in the wake of financial crisis, he said. The MD added that they have planned to restructure the news and current affairs channel and to provide digital facilities at all PTV studios. In the beginning, one studio will be digitalised in a period of one week only. "PTV will conduct courses of international standards in its academy", he concluded.

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