Pakistan’s definitive fashion force, Hassan SheheryarYasin celebrates 2014 as his 20th year in fashion, as a couturier, show director, event architect and choreographer. In his 20 years of fashion, HSY’s pioneering role has been of significant influence, working to shape the course of the Pakistani fashion industry and to create new professional benchmarks through his fashion design, innovative fashion marketing and promotion, creating space for cross brand synergies and collaborations and crafting new stylistic directions for runway shows and fashion weeks.