LAHORE - Pakistan Football Federation (PFF) has appointed its officials Shahid Khokhar as manager club development and media and Fahad Khan as manager marketing and integrity on the directives of Asian Football Confederation (AFC). The PFF took this step to make the Pakistan Premier Football League (PPFL) 2015 a professional league under the AFC ‘Kick Off Programme’. “The two will specifically look after the PPFL in their relevant fields from now onward,” said PFF secretary Lt Col (r) Ahmed Yar Khan Lodhi. “The basic concept of AFC kick off programme is to strengthen the member associations by improving the level of league and club management. The AFC kick off programme has been initiated in Pakistan through a detailed joint study of the structure of football in Pakistan by AFC and PFF for which both the football ruling bodies held several visits to the PFF to take all the stakeholders on board. A number of pragmatic steps are being taken in the days to come to transform the present semi-commercial PPFL into a fully commercial league through extensive marketing strategies and planning,” he added. “Development of PPFL clubs is the other merit of the project for which PFF is already insisting the top football clubs to fully implement the club licensing regulations issued by AFC before the next PPL season 2015. An AFC delegation is likely to visit Pakistan in coming days to hold a joint workshop with PFF to be participated by the PPFL clubs managements,” Lodhi concluded.