Samsung’s UFS removable memory card line-up

LAHORE (PR): Samsung Electronics, the world leader in advanced memory technology, has unveiled the industry’s first removable memory cards based on the JEDEC Universal Flash Storage (UFS) 1.0 Card Extension Standard*, for use in high-resolution mobile shooting devices such as DSLRs, 3D VR cameras, action cams and drones. Coming in a wide range of storage capacities including 256, 128, 64 and 32 gigabyte (GB), Samsung’s UFS cards are expected to bring a significant performance boost to the external memory storage market, allowing much more satisfying multimedia experiences.

“Our new 256GB UFS card will provide an ideal user experience for digitally-minded consumers and lead the industry in establishing the most competitive memory card solution,” said Jung-bae Lee, senior vice president, Memory Product Planning & Application Engineering, Samsung Electronics. “By launching our new high-capacity, high-performance UFS card line-up, we are changing the growth paradigm of the memory card market to prioritize performance and user convenience above all.”

Samsung’s new 256GB UFS removable memory card ? simply referred to as the UFS card will provide greatly improved user experiences, especially in high-resolution 3D gaming and high-resolution movie playback. It provides more than five times faster sequential read performance compared to that of a typical microSD card, reading sequentially at 530 megabytes per second (MB/s) which is similar to the sequential read speed of the most widely used SATA SSDs. With this UFS card, consumers have the ability to read a 5GB, Full-HD movie in approximately 10 seconds, compared to a typical UHS-1 microSD card, which would take over 50 seconds with 95MB/s of sequential reading speed. Also, at a random read rate of 40,000 IOPS, the 256GB card delivers more than 20 times higher random read performance compared to a typical microSD, which offers approximately 1,800 IOPS.

When it comes to writing, the new 256GB UFS card processes 35,000 random IOPS, which is 350 times higher than the 100 IOPs of a typical microSD card, and attains a 170MB/s sequential write speed, almost doubling the top-end microSD card speed. With these substantial performance improvements, the new 256GB UFS card significantly reduces multimedia data downloading time, photo thumbnail loading time and buffer clearing time in burst shooting mode, which, collectively, can be particularly beneficial to DSLR camera users. To shoot 24 large/extra fine JPEG photographs (1,120 megabyte (MB)-equivalent) continuously with a high-end DSLR camera, the 256GB UFS card takes less than seven seconds, compared to a UHS-1 microSD card which typically takes about 32 seconds, at 35MB/s.

To achieve the highest performance and most power-efficient data transport, the UFS card supports multiple commands with command queuing features and enables simultaneous reading and writing through the use of separately dedicated paths, doubling throughput.


Karandaaz Pak holds event

KARACHI (PR): Karandaaz Pakistan has showcased a design for mobile money smartphone applications, with a focus on the less literate segment of Pakistan’s market, developed using a Human Centered Design (HCD) approach.

Karandaaz Pakistan organized a dissemination event for smartphone user interface and user experience (UI/UX) with the goal of catalyzing financial inclusion in Pakistan. With increasing smartphone penetration in Pakistan, reported at 31 percent for 2015, there is great opportunity for HCD based smartphone apps.

This innovation is stipulated to revolutionize the Mobile Financial Services (MFS) arena in Pakistan by enhancing application development by the providers, while creating significant ease of adoption and use for the target market.

GRID Impact, a global research, innovation and design firm, was commissioned by Karandaaz Pakistan to develop a user friendly, responsive design of a smartphone application for mobile money with a special emphasis on the less literate through employing a very creative and empathetic HCD methodology with user and provider engagement built systematically into the process. This app design, along with the resultant wireframes, will be made available to providers for incorporation within their specific MFS applications, thereby enabling their customers to enjoy a richer and more user-friendly interface and process flow.

Imdad Aslam, Director Digital Financial Services at Karandaaz Pakistan, said: ‘‘I believe that the HCD based design will allow the MFS industry in Pakistan to substantially augment its services and expand them to low literate financially excluded people, especially women’’. The wireframes and design toolkit will be made available for free download on the Karandaaz Pakistan website at the end of July.


Deokjae Construction gets “A+/A-1” rating

KARACHI (PR): Pakistan’s leading and innovative infrastructure development company, Deokjae Connecting Roads (Private) Limited (DCRPL) has been assigned initial entity ratings of “A+ / A-1” (Single A Plus / A-One) by the JCR-VIS Credit Rating Company Limited.

Deokjae Connecting Roads entered into a concession agreement with the government of Sindh, for the construction, management and maintenance of the Hyderabad Mirpurkhas Dual Carriageway Road, thus creating history by initiating the first Public Private Partnership with the government of Sindh.

The Hyderabad Mirpurkhas Dual Carriageway (HMDC) is a 60km road that connects the cities of Hyderabad, Tando Jam, Tando AllahYar and Mirpurkhas that has resulted in saving time during the journey and as a result has shown an increase in traffic volume over a period of time. With a mix of commuter, agriculture and business related travel taking place along this route, the HMDC is a robust and durable route that is expected to meet all the challenges to the changes in economic cycles.

The HMDC project was completed in a record time and started commercial operation in 2012 thus eliminating the initial stage construction and implementation risk and also had a strong financial structure all of which contributed to the rating being assigned to DCRPL.

DCRPL is a special project company and is a subsidiary of Deokjae Construction Company (Private) Limited, which has affiliation with Deokjae Korea and Sambo Engineering Company for providing expertise in construction, designing and engineering.


Huawei P9 & P9 Plus the best versions of P Series

LAHORE (PR): Huawei P9 and P9 Plus are the latest flagship smartphone versions recently launched by the Huawei in Pakistan. Huawei’s new P9 series has readily become highly sought-after smart-devices for the Android users. Both the devices have a few distinct features making them more attractive while offering an open choice for the consumers among the high tech smart devices. These features include; the display screen size and resolution, the RAM, the batteries, and the force-touch feature in the P9 Plus device. The P9 is a smart handset with a 5.2 inch screen, while the P9 Plus is a larger Phablet with a 5.5 inch display. Each of these flagship products supports a similar material design and both are built with precision-engineered aluminum with a good selection of color options. The P9 is available in colors like; Rose Gold, Prestige Gold, Titanium Grey and Mystic Silver, while the P9 Plus comes in colors like: Haze Gold, Quartz Grey, Rose Gold and Ceramic White.

These phones are quite distinct in many important aspects and the P9 Plus certainly emerges as the winner. Because, Huawei P9 Plus has special features, offering the user control for the TV and Air conditioner simply by using the Huawei P9 Plus smartphone. Another interesting feature is the active dual SIM option at the same time in the Huawei P9 Plus. Third and the most exciting thing the customers have been attracted towards being the Dual 4G SIM activation in Huawei P9 Plus. It is also enriched with a Super AMOLED display that supports Press-Touch technology.