ISLAMABAD (PR) - ZONG, now brings Pakistans first 'Prepaid Reward Programme which offers instant prizes to its customers for just keeping their phone on ZONG values its customers and has always introduced the innovative products and services for the customer. According to the companys press release issue here on Friday, through the Keep Phone On (KPO) reward programme, ZONG subscribers would automatically won prizes just for keeping their phone on. This programme is designed to gain the most out of a consumer based reward, which sidelines the usual practice of all other operators of offering SIM Lagao/Jagao campaigns. With the KPO, ZONG rewards its customers for staying with ZONG - the longer they stay with ZONG, the more rewards and prizes they are eligible to receive. These rewards include free SMS, free on-net minutes, cash, motorcycles and cars. Moreover, every ZONG prepaid customer will be entitled to win under the KPO reward programme. Under the KPO reward programme, A ZONG subscriber has keep his or her phone on every day and complete at least one revenue generating activity. Awais Malik, Director Segments, Products and International Business ZONG, while expressing his views said, Now everyone, on the ZONG network, is a winner; just keep the phone on and get rewarded. ZONG has yet again done another first in the industry and moving focus from price wars to rewarding the loyal customers for being the part of ZONG family. He added that it was about time that the industry started rewarding loyalty and not simply enticing people to own SIMs they never use.