ISLAMABAD - Raise in gold prices in national and international market have forced the people to buy artificial jewellery, even for brides.

Preference of jewellery-lover women is to buy imitation jewellery. Women now show much less interest in silver or gold jewellery and they are intending to buy artificial jewellery and goldsmiths also admitted that the new trends in gold prices had changed the whole scenario for people.

The owner of a gold shop at Ab-Para market said, “Artificial jewellery has become more attractive for women, and the unprecedented hike in the prices of gold has declined the customer’s purchasing power and is keeping them at bay”. He said in past when price of gold was much low, people bought gold for long term investment ,but now trend is changing.

Now preference of the people is to buy imitation jewellery, which is much cheap and designs are also fabulous. Another goldsmith at Blue Area said “ No doubt, the new trend of use of artificial jewellery is a gift of increasing gold prices, which had badly affected our business”.

Price of the yellow metal Tuesday soared by Rs. 49,830.56 for gold 24K per 10 Grams and Rs.58,060.68 for gold 24K per Tola.  Rahima, student of architecture at COMSATS, said “My preference is to buy artificial jewellery,as its designs are marvellous and prices are also much less as compared to gold”. The imitation jewellery business is now turned into an industry and millions of people are directly or indirectly related to it.

With the increasing trend in artificial jewellery, its prices have now increased in the current year as compared to last year. A good quality set of the artificial jewellery which was available at Rs 2,000 to Rs 3,000 six months ago, but now the same is available in the range of Rs 5,000 to Rs 6,000. Now the Chinese jewellery have also set a good impression in the local market and women prefer to buy it due to good quality and design and less price.