ISLAMABAD (PR): Ufone has initiated a system upgrade in order to better serve its customers, which also reflects its customer-centered policies and vision of putting customers first. The operator has recently upgraded its data warehouse to a state of the art system enabling a laser sharp focus on its ability to serve customers proactively and also to create a delightful customer experience for its subscribers.

“The current year will be extremely challenging as well as full of opportunities for the Pakistan telecom industry, “said Saad Muzaffar Waraich, Chief Officer Information Technology at Ufone. He added, “Doing more with less and doing it faster than we could yesterday is the order of the day. The Teradata upgrade will enable us to not lose sight of what is most important to us — customer intimacy”

The robust and fully integrated Teradata platform delivers a 360-degree customer view using data from multiple source systems, extending insights from the platform to commercial applications of analytics that intelligently drive cross-selling and up-selling, enable customer centricity in marketing strategies, customize offers for each individual customer, target micro-segments, and predict customer behavior.