Press Release

LAHORE - The Shaukat Khanum Memorial Cancer Hospital & Research Centre organised a special event to observe International Breast Cancer Awareness Day in the hospital yesterday.

The event was part of “Breast Cancer Awareness Campaign” being launched by the hospital to create awareness in masses about Breast cancer .

Famous TV star & SKMCH&RC ambassador for the campaign Maya Ali and Pakistan women cricket team captain Sana Mir were the special guests on the occasion. Consultants, doctors, students and teachers from different female educational institutions and people from different walks of life attended the event.

Addressing to the audience on this occasion, Maya Ali and Sana Mir appreciated the doctors and management of SKMCH&RC for their efforts to highlight and discuss this issue in the masses and trying to create awareness about this disease.

Talking to the audience, consultant oncologist Dr Neelam Siddique discussed different methods of the treatment of Breast Cancer and its steps. She highlighted different researches from history and present day, related to breast cancer and its cure. “It is important for every female at the age of 40 and above to visit doctor once every year and have her mammography done,” she added.

Dr Zulqarnain Chaudhry, consultant surgeon at SKMCH&RC, talked about the symptoms of breast cancer . He said that the symptoms vary from person to person but mainly discussed the most common findings in breast cancer patients. He highlighted that it is important for every female to self-examine herself regularly and search for the minor changes occurring in the body.

The surgeon also said that they must share any sort of changes being observed to the doctor if so, as early and timely diagnosis can prevent this disease from growing more complicated. He fufurther emphasised that early diagnosis and treatment is the key that can bring almost 100% results in breast cancer treatment and cure.

Consultant surgeons Dr Huma Majeed Khan and Dr Amna Iqbal Khan answered the questions of the audiences in a Q&A session.

In the end Associate Medical Director Dr Asif Loya thanked the participants and appreciated the efforts of educational institutions, teachers and students, hospital doctors, marketing team and also thanked all the sponsors.