TDF Nature Series aims to conserve Pakistan’s natural heritage

KARACHI (PR): The Dawood Foundation (TDF) announced the launch of the TDF Nature Series, a set of documentaries aimed to raise public awareness about Pakistan’s degrading natural habitat and the urgent steps needed to sustain it for generations to come. The first two films are about two spectacular National Parks, Margalla Hills and Chitral Gol, and the conservation issues related to them. Using multiple elements including BTL and digital, TDF aims to spread the nature conservation message to millions of people in Pakistan and across the world.

These scenic films have been produced by Walkabout Films and are also part of the Give Back Project.

As per UNDP data1, Pakistan is one of the countries most vulnerable to climate change. Due to environmental degradation, it increasingly suffers from natural disasters, floods and other catastrophic consequences that lead to loss of incomes, homes and livelihoods. Pakistan has been beset with natural disasters in recent years, which are caused by global climactic changes as well as poor environmental conservation at home, as exemplified by one of the highest rates of deforestation in the world. Estimates about Pakistan’s forest cover vary between 2 and 5pc against a recommended rate of 20pc. These films aim to help mitigate these issues.

Hussain Dawood, Chairman, The Dawood Foundation, formally launched the TDF Nature Series campaign. Also present at the event were the Foundation’s trustees, Kulsum Dawood, Shahzada Dawood and Samad Dawood.

While talking about the films, Sabrina Dawood, CEO, The Dawood Foundation, said, “The Nature Series aims to advocate and educate the people about the natural resources, sanctuaries and heritage that exist in our country and challenges faced by both humans and wildlife. There is an urgent need to address the environmental issues and the consequences of the degradation of environment.”

Another ChenOne branch opens in Lahore

LAHORE (PR): In a glamorous extravaganza to mark the opening of the 34th branch of the ChenOne stores, the brand inaugurated the new Johar Town outlet with a ribbon cutting ceremony followed by gift hampers to invitees.

The fifth branch in Lahore is centrally located opposite Doctors’ Hospital and is the complete lifestyle store carrying the entire ChenOne range of home furnishings, linens and apparel.

Mian Kashif Ashfaq, CEO of ChenOne, was the chief guest for the occasion which was graced by the glitterati of Lahore, including media personalities, television celebrities and icons of the fashion industry. He said, “As ChenOne continues to grow in leaps and bounds I am delighted to see the expanding influence and convenience of a concept we introduced in Pakistan almost 20 years ago. One stop shopping and variety are cornerstones of what the discerning consumer is looking for in an age when there are innumerable demands on time.”

He added, “ChenOne offers affordable furniture, home décor and soft furnishings that do not compromise on style, comfort and individuality. The Johar Town branch also carries the complete range of ChenOne apparel for men, women and children.”

ChenOne was the first store in Pakistan to offer a complete range of clothing, accessories, shoes, home linen, soft furnishings, furniture, and kitchen accessories. Currently we carry internationally renowned brands from UK, Italy, Portugal, Singapore and Denmark along with the products we produce in Pakistan. As the new store opens just in time for Eid shopping, Damask, a premium eastern wear brand for men offers high quality stitched and unstitched outfits, while Bonita ready to wear semi-formals cater to women.

New Bravia X9400C series from Sony

LAHORE (PR): The latest line up of Bravia4K Android TV and Full HD TV Series from Sony, including the flagship X9400C series Android model are here to further enhance your viewing experience. With sensational picture quality and super slim features, the new models are an essential form of luxury for your home.

The X9400C 75” Class model 4K LED TV features new 4K Processor X1 to improve clarity, color accuracy and contrast of HD and 4K video providing users with the highest quality picture. 4K X-Reality™ PRO brings stunning detail with Sony’s unique algorithm of reality creation database for whatever they are watching such as TV broadcast, DVD, Blu-ray disc, internet videos and digital still photos. Brilliant, expanded colour with Triluminos™ Display is further enhanced for colour accuracy by the new engine.

The X-tended Dynamic Range™ Pro (75” model) and X-tended Dynamic Range™ (65” model) are enhanced by the new 4K Processor engine to produce our best contrast ever – capturing every shade of light.

For the first time, the range supports Google’s latest Android TV operating system, making it easy to stream videos, function as a gaming device and provide enhanced features. Google Cast™ will provide users with greater connectivity than ever before by enabling them to cast content from mobile devices. Voice Search is available through a remote equipped with a microphone. With access to Google Play™, consumers can enjoy what they like to do on a smartphone or tablet, from their television.

Uzma Adil appointed as MD SNGPL

LAHORE (PR): Mrs Uzma Adil Khan appointed as Managing Director Sui Northern Gas Pipelines Limited (SNGPL). Ms. Uzma Adil Khan, Managing Director, SNGPL is a chartered accountant by profession. She is a fellow member of Institute of Chartered Accountant of Pakistan (ICAP) and Institute of Secretaries and Managers (ICSM). She joined SNGPL in 2001 and has held various key management positions last being CFO. Before this, Mrs. Khan has wide experience in senior positions in textile, educational institutions and Securities and Exchange Commission of Pakistan (SECP).

Pakistan certified HR community stands No 4

LAHORE (PR): 21st century is knowledge and service oriented economy, in which the old mantra of “cash is king” has been replaced with “talent is king and cash is queen”. This emphasises the emerging significance of Human Resource Development in economic growth of industrial economies. Role of HRD professionals is critical for developing and retaining effective workforce for the economic growth of organisation, industry and economy.

Due to knowledge centered economy, the average shelf life of professional tools is not more than 3-4 years, after which it tends to become obsolete.

In order to stay current with profession, all professionals need to follow route of “Continuous Professional Development” called certification.

It is quite interesting that Pakistan stands number 4 in the world in terms of “Certified HR professionals”. Zahid Mubarik, President SHRM Forum Pakistan has put in rigorous effort during past 3 years to groom HR on global HR competency model, which has been prepared by SHRM USA through a thorough research involving 32,000 professionals and employers, 640 CHROs, 111 focus groups in 33 countries worldwide. It is validated and by profit and nonprofit sector. SHRM has developed 2 certifications SHRM-CP for operational HR and SHRM-SCP for strategic HR roles in the organization. Getting certified makes HR professional a recognized expert and leader in the HR field—and a valuable asset to the organisation.