ISLAMABAD - The Industrial and Organizational Psychology is among the fastest growing careers today and graduating students can find plenty of job opportunities locally as all the international organization have been moving to Asia where the subject is growing more rapidly than in any other continent. Dr. Sherri McCarthy, Prof. of Educational Psychology, Counseling and Human Relations at Northern Arizona University-Yuma, USA, highlighted this at an international conference Thursday. She was invited as a keynote speaker in the conference on ‘Industrial and Organizational Psychology: Trends, Challenges, and Applications’. National Institute of Psychology (NIP), Quaid-i-Azam University (QAU) hosted the conference.She shared that it is believed not only in Pakistan but in other societies also that psychology is only limited to clinical psychology and treating the mentally ill but it is more than that. She briefed about the workplace examples in Arizona where the graduates can find their place in the fields of electronics industry, criminal justice organizations, consulting for schools and private industry, other private industry positions and military organizations. The speaker made a keynote address on ‘Integrating Education and Practice in the Training of I/O: Examples from University Programmes in Several Countries’. She maintained that all the international organizations moving to Asia and the students can find opportunities to work there if their organizations incorporate the modern organizational practices and train their graduate according to set standards in the markets. To bridge the gape between the academia and industry she suggested to create internship opportunities for the students. She discussed the competitive atmosphere of this rapidly growing field, the key roles of an I/O Psychologist in an organization and the vital need to incorporate the modern organizational practices in the education as well. She highlighted the training and educational models used globally and made suggestion for developing such models in Pakistan in order to make its students efficient in both local and global industrial environment.She said that the Industrial and Organizational Psychology is among the fastest growing careers today. This field is responsible for making continued advances in building organizations that are apt to meet the high challenges posed by today’s increasingly diverse workforce, global economy, and global community. Dr. Nasir Ali Khan, Member Operations and Planning, Higher Education Commission, speaking at inaugural session said decentralization of powers in organizations, particularly in educational institute plays a crucial role. ‘The students should have the access to the administration and the gap between the university administration and the students should not be existed. The administration should keep their doors open and visit the students so that the students do not need to go to the administration for their issues’. He said one million students of universities working under the HEC stopped the government from devolving the Commission to the provinces by launching a protest movement and if the strength is doubled, they can bring a revolution in the whole in the country. The QAU Vice Chancellor Professor Dr. Masoom Yasinzai, highlighting the missing link between the industry and academia, stated that hardly any research even conducted in the top university of the country is applied or translated by the industry. He informed the university has made it a policy that only those students who conduct not only research but also link it to the industry in any way would secure Quaid-I-Azam Gold Medal along with the cash prize.  Prof. Dr. Anila Kamal, Director NIP briefing about the institute said the institute has been offering wide range of specialized courses and internship programmes in diverse areas of Psychology and among theses Industrial and Organizational Psychology as specialized field since 1998. She said the objective of the conference was not only to share knowledge and research skills but also to establish future guidelines for resolutions of psychological principals and ideologies for workforce management.  International as well as local professionals besides students from various universities participated in the conference. Parallel scientific sessions were held in a daylong activity wherein 40 papers were discussed in these sessions. Some 51 posters were presented by the participants from various universities on the researches conducted in the field. An in-depth ‘Panel Discussion on Bridging the Academe and Industry: The Zeitgeist of Organizational Sciences’ led the program. Ms. Inez Wijngaarde, UNIDO’s Senior Industrial Development Officer was also among the worthy guests who participated in the conference.