Sapphire, the undeniable tsar in the category of lawn brands, launched its concept store on the 18th of August at the much hyped and recently opened The Nishat Emporium, Lahore. Being physically present there to witness the enormousness of the occurrence, I could easily say this was the year’s biggest store-launch party. The event was an invite-only gathering and entry was allowed to the ones who had Sapphire ‘tickets’ with them.

Who attended the event?

Sapphire remained true to their legacy and turned the launch event to country’s biggest ever by having a live musical performance by Uzair Jaswal and inviting numerous celebrities, media work forces and socialites to make it a giant feat. To name a few, we saw the ravishing Mehreen Syed, our beauty with brains Rabia Butt, the dapper Hasnain Lehri and the handsome Adnan Malik who has been made the new face of ‘Sapphire Man’!

What was new to the opening?

Actually a lot! The launch event was not only an ordinary one- it was actually a new ‘concept store’ being opened in The Emporium with a few totally new concepts which include presence of in house café for coffee and confectionary items as well as a kids’ play place so women can get without airs shopping experience, having no worries of their children. Apart from beautifully displayed jewellery collection by the brand, Sapphire also launched its men’s shoe line in the prestigious event.

What was the main attraction of the event?

There was more than one attraction to the event. To the lawn-lovers, the ‘Golden Ticket’ which ensured a 50% flat discount on the total amount of bill of apparels was a lure never imagined. Since there was a musical performance there too by Uzair Jaswal too, many flew from Islamabad and Karachi to Lahore, just to enjoy that. However, to a few, the star-studded happening was the main pull.

Which company handled the event?

The whole event was beautifully and flawlessly handled and managed by one of the famous client management and public relations company ‘Lotus Pakistan’ which is owned by Selina Rashid Khan. We saw Aden Rehan along with her super energetic team members actively managing the episode.