LAHORE - The ongoing Lahore cricket league will be known as Sprite cricket league and the organisers hope to reap on the patronage extended by the sponsors for strengthening grass-root level of the game.

LCCA president Kh Nadeem Ahmad said this at a sponsorship ceremony of the league here on Thursday at LCCA ground. Country head Coca Cola Export Corporation Pakistan and Afghanistan, Rizwanullah Khan, LCCA secretary and Fahad Yaqoob, Manager Public Affirms, Coca Cola and LCCA VP Imran Bucha were also present on the occasion.

Nadeem said the financial assistance of the sponsors will go a long way in promoting club cricket in Lahore which is the hub of cricket activities.

He said altogether 430 matches will be played during the league which will end in May this year. "We will be organising nearly 350 matches and hope to have keen contests among the clubs which will cater the ever growing needs of club cricket," said the LCCA chief.

He praised the contribution of sponsors and vowed to take Lahore cricket to a new height in years to come. Rizwan said the prime objective of sponsoring this league was to engage youth in a healthy activity at grass root level.

"We are glad that nearly 130 clubs of city will display their skills in the league which will generate a huge club cricket activity promoting sportsman spirit," he said and added: "We look forward to continue our association with LCCA and we are keen to sponsor this event in coming years."

Mian Javed Ali highlighted the efforts of LCCA for the cause of cricket at early level and said during the past two years, LCCA under the leadership of its president took drastic measures for reviving cricket besides evolving a comprehensive activity plan.