ISLAMABAD - Pakistan is facing many health challenges, majority of them having public health significance, as lack of trained resource on health communication has been repeatedly highlighted a prevailing gap in the system.

To bridge this gap the Health Communication Component of USAID’s Pakistan Maternal and Child Health Programme in partnership with Health Services Academy launched an academic training “Health Communication is Public Health” for health officials at district level.

Addressing the inaugural session of Dr Shoaib, COP of John Hopkins University’s communications programme, Pakistan lauded the efforts and hoped to expand the scale and scope of “Health Communications” course in Mass Communications departments of Quaid-i-Azam University and other universities of the country.

Monica AOR of Mother and Child Health programme (MCH) USAID said that this programme is a comprehensive multipronged programme designed to improve MCH in Pakistan. The programme has five components focused at improving FP/RH and MCH in the province of Sindh. She told that USAID believes that facilitating behaviour change at all levels is a crucial element of health promotion.

 She said that USAID’s current flagship Maternal and Child Health (MCH) Programme with its five interrelated components, including Family Planning/Reproductive Health (FP/RH), Maternal, Newborn and Child Health (MNCH), Health Communication, Health Commodities and Supply Chain and Health Systems Strengthening, is an innovative five-year programme designed to improve health outcomes of women and children in target areas

In concluding remarks, Dr. Asad Hafeez, Director General (D.G) Health Services Academy (HAS), addressed the course participants. He wished the participants a happy learning-hope these two weeks will prove a great opportunity for them.