ISLAMABAD - On the occasion of easypaisa’s 3rd launch anniversary, Tameer Microfinance Bank and Telenor Pakistan are announcing the launch of a new product called easypaisa Khushaal to provide financial cushioning to easypaisa customers and their families. A ceremony was organized to announce the launch and Kazi Abdul Muktadir, Deputy Governor State Bank of Pakistan, was the chief guest on the occasion, says a Press release.

Easypaisa Khushaal is a new savings product offering free life and accidental death insurance along with an attractive lucky draw prizes for its subscribers. Easypaisa has partnered with Adamjee Life Insurance for insurance coverage. By subscribing to easypaisa Khushaal and maintaining a monthly average balance of Rs. 2,000 in their easypaisa Mobile Accounts, customers will be covered for life and accidental death insurance absolutely free. The insurance provided through easypaisa Khushaal is unique in the fact that it provides protection against the risks of riots and terrorism as well. The amount of insurance coverage is tied directly to subscriber’s Mobile Account balance and the insurance provides coverage of up to Rs. 500,000 in case of natural death and Rs. 1 million in the case of accidental death, with an additional benefit of Rs. 5,000 per month for five years in both cases.

The higher the balance in a customer’s mobile account, the higher the insurance coverage will be.