PFW12 raises profile of evolving Pakistani fashion industry in UK

Pakistan Fashion Week 12 successfully raises the profile of the evolving Pakistani fashion industry in the capital city of the UK.

Riwayat has delivered its show to date in the heart of London, Pakistan Fashion Week 12 was held at Hilton on Park Lane over this weekend. Headlined by model and actress Eshal Fayyaz, the luxury pret shows showcased an impressive 26 designers and an unprecedented footfall of 3,500 attendees.

Adnan Ansari choreographed the event, a return to his core passion, and first after 12 years, a vibrant display of trends, textiles and styling. The access for many Londoners and others who travelled across the UK to see the shows is invaluable, allowing access to Pakistani designers without leaving the country.

PFW12 has become the main UK exhibitor of the flourishing Pakistani clothing industry, collaborating with designers to make their services available in a one-stop experience. Designers included Maheen Khan, Fahad Hussayn, Agha Noor, ZUNN, Moazzam Abbasi, Hamna Amir, Rani Emaan, Rana Noman and Rangoli. The show used 26 models with an inclusive and diverse approach.

Chris East, Co-Founder and Producer for Riwayat said, “We are pleased with the feedback and turnout, our custom made ramp was 32 meters to allow so many more to be in the front row and more of our audience to see the show with full views. Riwayat is thrilled to be able hold these shows with such a receptive audience, this drives us to deliver our best experience yet!”.

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