Pak Amazon’s list celebrations realistic but a little too early

ISLAMABAD – Pakistan’s celebrations to become part of the US based e-commerce giant Amazon’s sellers’ list were a little too early though not unrealistic, top government officials said yesterday.

The officials told The Nation that Pakistan was set to be added in the list but was awaiting the formal notification. “The fact is that we are going to be added in a few days. Our case is in the process. The celebrations were a little before time due to the excitement,” said a senior government official.

Another official said the actual time for the celebrations was about to come. “It is just a matter of time but we must admit we should have waited for the formal notification,” he added.

The US based e-commerce giant has nodded to add Pakistan to its approved sellers’ list, a development that is being seen as a major boost to the country’s e-commerce industry.

The Amazon sellers’ list will create opportunities for the exporters to sell their products through the platform, giving them access to market their products through the 3P model or Production Preparation Process, which brands the owners with a third party relationship to retail sell directly to buyers through the marketplace.  Amazon also offers the 1P model or the first-party for mass producers, who want to produce for Amazon brand items.  Commerce Minister Razak Dawood earlier announced the news through a series of tweets. “We have finally made it. @amazon will be adding Pakistan to its Sellers’ List within a few days. We have been engaged with Amazon since last year and now it’s happening. It is a great opportunity for our youth, SMEs and women entrepreneurs.” 

The opportunity gives way to various Pakistani companies and brands, which have been selling their products through their overseas offices. The inclusion of Pakistan in the Amazon sellers’ list will help promote more businesses and online buyers to reach the Pakistani brands.


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