95pc believe switching to alternatives can help quit cigarettes

ISLAMABAD – About 95 percent of Pakistani smokers have opined that switching to alternatives allowed them to quit the harmful habit of smoking, reveals an opinion survey conducted in major cities across the country.
At a ceremony held here on Wednesday, sharing details of the survey with media, Mirza M. Abeer, founder and CEO of Association for Smoking Alternatives Pakistan (ASAP), believed the best option for smokers is to quit smoking, but the majority of smokers who cannot quit should at least move to safer alternatives such as e-cigarettes or heated tobacco products.
The survey was commissioned by ASAP and conducted by Foresight Research with over 600 smokers and users of alternatives to help understand consumer perceptions about cigarette alternatives in the country. The research was a component of ASAP’s anti-smoking campaign launched in early November to get 1 million Pakistanis to quit cigarettes.
The survey asked the participants about the reasons for quitting and all of them highlighted that better health is one of the primary reasons for switching away from cigarettes, and 98 percent of the participants believed their health has improved as a result of switching. 
The survey also covered the government’s role, where 82 percent of participants believed the harm caused by cigarette smoking is a public health crisis in Pakistan, and 80 percent believed the use of alternatives to cigarette smoking can help reduce the number of smokers in the country. 
About 89 percent of the participants were of the view that in order to help quit smoking, alternatives to cigarettes should be readily available to smokers in Pakistan.

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