9.6m families, over 10,000 Kiryana stores registered under Ehsaas Rashan programme
ISLAMABAD – Over nine million families have registered to seek support under the Ehsaas Rashan Riayat Program so far.
While over 10,000 retail units have also expressed their interest and have registered with the program, an official source revealed. The program is getting overwhelming response from the public. Ehsaas Rashan website has had more than 500 million visits over the last month.
The Ehsaas Rashan program is being introduced on the direct instructions of the Prime Minister. Under this program, 20 million families with income below Rs.50,000 and those who fall below a certain poverty score will be entitled to receive a discount of Rs. 1000 every month on the purchase of three grocery items: flour, pulses, cooking oil/ghee.
The cabinet approved this program in the first week of November and shortly thereafter a communication campaign was launched to solicit applications for this program. The next phase in this program involves analysis which will be done later this month. Eligible families will receive confirmation of their eligibility status through an SMS from 8171, which is the Ehsaas SMS identity.
This is an end-to-end digital program and involves processing of the subsidy through a mobile point of sale which will be downloadable by the Kiryana retailer.
The government is encouraging more retailers to enroll in the program. Ehsaas Rashan Riayat is expected to start accruing benefits from the last week of December. Those families who are desirous of registering and want to seek benefit from the program should SMS their National Identity number to 8171 making sure that the mobile phone which is used for texting is registered in the name of the same national identity card number. Kiryana merchants desirous of participating should register at ehsaasrashan.pass.gov.pk visit the nearest branch of National Bank of Pakistan.