BAHAWALPUR - The first International Conference on Business and Management Research, organized by the Department of Leadership and Management Sciences, Institute of Business and Administrative Sciences, on the topic of a post-pandemic perspective of sustainability, began at the Islamia University of Bahawalpur.

The two-day conference was inaugurated by Vice-Chancellor Engineer Prof. Dr. Athar Mahboob. The conference is attended by delegates from Pakistani universities including Malaysia, Indonesia, South Korea, and Australia who will deliver special lectures through online sources. In his inaugural address to the conference, Prof. Dr. Athar Mahboob appreciated the conference on Business and Management Research organized by the Department of Leadership and Management. Holding a conference on the topic of business and management research is a very timely initiative which has made the teachers and students aware of the latest developments and trends in these subjects.

In his address, the Vice-Chancellor also discussed in detail the various international multinational companies, business practices, innovation.