KARACHI - Pfizer, the largest pharmaceutical company in the world with a huge presence in Pakistan, has initiated a poster competition among select schools in Karachi. The competition, which formally kicked off Saturday, is a part of the companys public awareness campaign against smoking and a contributor in Pfizers drive to continue working on social responsibility projects. The main objective of the competition is to create awareness amongst the school-going children especially teenagers, about the hazards of smoking and to involve young souls to step ahead with a vision of a smoke free world; hence, A World without Smoking is the chosen theme of the poster competition. The role art can play in addressing social ills can not be undermined and therefore, respected critic and author of many books on Pakistani art and an artist herself, Marjorie Husain is heading this project. While renowned personalities in the field of art like Noorjehan Bilgrami, Nahid Raza, and Tapu Javeri, will be judging the entries submitted by the participating schools. Expressing her views on the poster competition, Mrs. Marjorie Husain said, In an effort to create civic awareness, a sense of being part of a contributing society, our hopes are directed towards young people. In numerous areas work is to be done and it is the school children who are the hopes of the future. In this context we plan to evolve a number of projects highlighting the ways and aspects of a healthier world for all. Students from different schools including The City School-PAF Chapter, CAS School, St Josephs Convent School, and The Citizens Foundation - North Karachi have been invited to participate in the anti-smoking poster competition. The age groups for the competition are divided into three, 12-14 years, 15-17 years and 18-19 years of age. A selection of 15 entries from each school, comprising of all age groups will become a part of an Art Exhibition. Pfizer Pakistan also intends to hand out gold medals to the three prize-winning entries, one from each category of age group. The Art Exhibition, which is the essence of this entire poster competition, is scheduled towards the end of March, 2010. In the final meeting with schools, Mrs. Marjorie Husain, concluded with the following words, This is a beginning. Through art and colour and the forceful exuberance of the youth of the country, we believe lessons can be learned. Every year in Pakistan, around 0.1 million people die of complications caused by tobacco smoking. According to estimates of Pakistan Medical Society a total of 1.8 million youth between 10 to 24 years of age are at high risk of getting cancer and other diseases from smoking.