After releasing Coca-Cola’s Official FIFA World Cup Anthem, “Colors”, featuring Qurat-ul-ainBalouch and Jason DeRulo, the brand will be taking 15-year-old Pakistani teenager Ahmed Raza to Russia to conduct the coin-toss for the historic match between Brazil and Costa Rica at the FIFA World Cup on 22nd, June, 2018. 

For the first time a Pakistani will be present on the pitch of a FIFA World Cup Match in an official capacity.

Ahmed Raza hails from a family in Sialkot, whose older members have been crafting hand-stitched footballs for professional leagues across three generations. Indeed, Ahmed Raza and his father, Shabbir Ahmed are both fanatical about football and his involvement FIFA World Cup 2018 is the fulfillment of a dream for father and son.

A passionate fan of Neymar Jr. and the Brazilian Football Team Ahmed will have the opportunity to meet his idol and favorite football team.

The brand is also taking Kaleem-ullah, captain of Pakistan’s national football team (men) to Russia who will be joining Ahmed on his journey to Moscow for FIFA World Cup 2018.

To celebrate and document Ahmed’s journey from the gullys of Sialkot to the FIFA World Cup Stadium in Moscow, Coca-Cola has collaborated with Two-time Academy Award Winning film-maker SharmeenObaid-Chinoy; Ahmed’s documentary will be released in July 2018.

It will indeed be a proud moment for Pakistan as the country will witness for the first time one of its own conducting a coin-toss for one of the most celebrated teams in the world at the biggest sporting event this 2018.