Mobile subscribers may rise to 134.8m in 14

KARACHI - The total mobile subscribers in Pakistan will increase up to 134.8 million in 2014 and it might touch 100 million by 2010 end. Research and Market, the worlds largest market research resource, has recently published forecast reports of next five years for mobile operators of Pakistan and other countries. It says that Mobilink will continue to be the largest player in Pakistans mobile operator space over the next five years, as the expected mobile subscribers of Mobilink will be 36 million in 2014. Also, given the latest quarter numbers, the forecast predicts that Ufone will have 25.8 million, Telenor 29 million, and Warid 25.3 million mobile subscribers by the end of 2014. However, market share loss at Mobilink and market share gain at China Mobile Pakistan from 2010 to 2014 is expected. In terms of shares of total subscribers it is expected that Mobilinks market share will decline over the next five years, from 30 percent in last year to 26.7 percent in 2014. On the other hand, it is expected that China Mobile Pakistans (Zong) market share is to increase up to 13.7pc in 2014. Moreover, ARPU levels will remain low in Pakistans mobile operator space, and it is expected that the industry average ARPU will remain in the range of $ 2 to $ 3 over the next five years, which could be the worst consequence of indulging into price war. In 2014, Mobilinks monthly ARPU will be at highest among operators at US$ 2.64, while the operator with the lowest monthly ARPU will be Warid Telecom with US$ 1.67 in 2014. Babar Bhatti, a telecom expert, said that there is a high chance of Mobilinks ARPU being dependent on its post-paid subscriber base, which will continue to be the largest. Similarly, the minutes of use per subscriber are increasing at Mobilink and Telenor, as positive 12.5pc industry average MOU/Sub growth was recorded in 3rd Quarter, last year. However, the subscriber growth is slowing down in Pakistans wireless market, and the wireless penetration rate is still low at approximately 60 percent last year. Arsalan Mir, a telecom expert, expected that the countrys wireless market will continue to show strong growth, as so a positive 7.0 percent industry average subscriber growth was recorded in 3rd Quarter last year.

ePaper - Nawaiwaqt