Mobilink rolls out Pakistan’s largest 3G ready network

LAHORE (PR): Mobilink has announced that it will complete the roll out Pakistan’s most modernized and largest 3G ready network with more than 9000 cell sites across the country by July 2014. The network modernization is in line with Mobilink’s strategy to provide its customers with best voice quality and fastest data speeds. The initiative was enabled by VimpelCom with investments made on various fronts including network modernization taking its total investment in Pakistan to USD 4.3 billion - the highest in Pakistan’s telecom industry.

In order to celebrate this achievement, Mobilink launched a major communication drive across mainstream TV, radio, print and social media to emphasize the company’s bigger, better and faster network supremacy so that their customers never miss a moment.

Speaking about Mobilink’s roll-out of Pakistan’s most modern network, Bilal Munir Sheikh, Chief Commercial Officer, Mobilink said, “Mobilink’s 3G ready network established over Pakistan’s largest cellular footprint sets us apart from our competitors as more than 37 million Pakistanis trust us with their communication needs. I am confident that our improved network will go a long way in providing the best customer experience with seamless connectivity over the most robust and technologically most advanced network of Pakistan.”

Mobilink initiated its network modernization earlier in May 2013 and more than 70% of the network has already been revamped with state-of-the-art 3G-enabled equipment. The new network is more spectrum-efficient and enhances the capacity for optimum performance. It holds multiband capability and provides best quality over reduced number of nodes. It’s also environment friendly and will function on up to 33% less power load than its predecessor technology. The network modernization will be completed by mid-2014 and ensure service excellence and customer satisfaction in both voice and data products.

OMD selected as global media agency of year

KARACHI (PR): Adweek has named OMD as the Global Media Agency of the Year following a revenue growth of $225 million in 2013.

“New business is fundamental to every marketing service organization,” says Mainardo de Nardis, Global CEO of the Omnicom Media Group.  “But for us, it’s even more important to retain the clients we have, and to constantly expand the remit we have, the scope of work, and perhaps the number of markets in which we work together.

OMD last year launched Vision, which it describes as an “operating system” whose core is a global strategic approach supported by an online tool kit.

In de Nardis’ words, the system exists “to help our clients manage their business and their brands, not just the awareness.”

Vision played a big role in the competitive pitches in 2013 and set OMD as a marketing leader, outlining tools to develop winning approaches for various brands across different markets.

Advance Telecom gets million likes on Facebook

KARACHI (PR): Advance Telecom, official partner of Nokia, has received one million likes on its Facebook page. The company has become the first to achieve this feat in the mobile handset distributor sector and that too in a short span of time.

Today social media in the corporate sector has become a tool to gauge customer loyalty and relationship with the brand. One million likes on Facebook show the strong bond that exists between the company and its loyal customers.

Advance Telecom operates as the nation’s leading mobile phone distributor and Nokia’s official preferred partner. Its nationwide network is spread all across fulfilling customer requirements in all aspects and at all times. Being a pioneering member of the industry, Advance Telecom has been playing an important role in the development of this sector. With the trust of customers, industry partners and affiliates, the company continues its efforts of striving for excellence.

For making the company the first mobile distributor in Pakistan to reach million likes on Facebook, Advance Telecom is also offering amazing Nokia handsets through interactive activities on its Facebook page. Not only Facebook, other social media networks are also buzzing with Advance Telecom. The company is increasing its fan base and people are having a fun filled interaction. Advance Telecom is also very active on twitter with around 30 thousand followers. Twitter page is inching towards a 50 thousand mark and seem destined to reach large follower’s pool very soon. These are just a few milestones in the long journey lying ahead.

Beaconites at drama festival

LAHORE (PR): Beaconhouse Middle School Branches from Karachi showcased their talent at the Drama Festival 2013-14,held at the Bahria Auditorium the other day. The chief guests were Mashal Peerzada and Zara Peerzada, who work with the Rafi Peer Theatre. The judges and guests appreciated the performers’ acting skills. Gulshan Middle, Jubilee Campus, North Nazimabad Middle, PECHS Middle and Defence Campus were among the participating.

Beaconhouse schools hold such drama festivals every year to showcase the talents of their students and to provide a platform where they can hone their skills.